Working With Me

Nothing nasty. No sexy spammy talk. Just happiness and light (and PR requests). californianmum (at)

A Bit About Me

I live on the edge of South West London/Surrey with my very British Husband, an electrifying 11-year old daughter (born 2008) and a super seven-year old son (born 2012). I have spent half of my life living in California and have lived in London for the past 17 years. I worked as an HR Manager for the past few years before becoming a Stay-At-Home-Mum. I am equally experienced in drafting employment policies as I am with wiping bums.

My writing has been featured in many places including The Huffington Post, Mumsnet Blog of the Day, Visit London, Tots 100 Good Reads, British Airways Highlife online magazine, the Metro online and the Westfield Shopping Centre website.

PR Requests

My PR Policy

I am happy working with brands, as long as they fit into our lifestyle and ethos. If you feel that we fit with your, please feel free to contact me.

All sponsored posts and reviews will be disclosed and will be based upon my honest, unbiased opinion.

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18 thoughts on “Working With Me

  1. Hi there I stumbled across your page and its awesome!!! Go you, loving your journey and what a great way to be accountable to yourself. I work for Ben Warren one of New Zealands top Clinical Nutritionists. He created supplements to fill the gap between missing nutrients in our food and optimal body function. I would love to see if our supplements would be something you could be interested in supporting. I know this is insufficient info to make any kind of decision but i would love to set up a conversation to talk further. You can also check out our website to find out more about who we are and what we do. Thanks for sharing your story 🙂 Nicola Fryer

  2. Hello Elfa,

    Hope you are well,
    I am contacting you in order to know if you would like to do a collaboration with Krisp clothing.
    Our core target audience is the fashion conscious 25-55 women’s wear market. We aim to be exciting and innovative, offering our customers the fashions, and accessories that they want, when they want.
    Your blog is great ,and suits the brand image we want to develop. Here is a link to the shop >
    Could you tell us more about how you work with brands?
    We usually send free outfits to our bloggers and they promote us as they want to. They choose the items they want.
    Please let us know if you would be interested, and if not, don’t hesitate to tell us why!

    We look forward hearing from you,
    Have a lovely afternoon

    Kind regards,


  3. Hello!

    I’m Valentina, Campaign Manager of Buzzoole.
    nice to meet you 🙂

    I write because I like to introduce you who we are, what we do and invite you to participate in our activities.

    Buzzoole is a tool that fully automatically connects brands and influencers of the specific sector.

    Given your influence, you will be happy to find out that we have activities in line with your profile!

    Want to become part of our community?
    Look at this link for free registration –>

    Whatever you need, do not hesitate to contact me.

    Thanks a lot 🙂

  4. Hello Elfa,

    Our company “Splash Brands” develops unique gifts. We are currently launching a new product which we think might be a great fit for your blog.

    The “BabySteps” Scratch-Off Calendar is a beautifully designed wall poster with 236 entertaining facts and tips for parents-to-be. The individual fields are all covered by scratch paint. One new field is scratched off every day.

    We would love to send you a free sample for your blog. If we have sparked your interest, then all we need is your delivery address. You do not need to return the sample after completing your review (just keep it or give it to someone who is expecting a baby).

    I can also send you some images, of course, which you can use on your blog as well.

    I am looking forward to your feedback and I hope that you are a little excited about the product. It really is the perfect present for all expecting parents.

    With kind regards from Duesseldorf, Germany,

    Janine Moogk

    Splash Brands GmbH
    +49 211-2095473

  5. Hi Elfa,

    Loving your blog! Just wondered if you may like to come to one of our Muki Sports Bootcamp classes for children – think your daughter might love it! We make fitness fun by integrating exciting fitness games and competitions designed specifically for children. We are based in Clapham Common, up for a unique, fun and challenging session with us?

    All the best,


  6. By way of introduction, my name is Yelena, and I am a volunteer for the Junior League of London (JLL), a charity organisation dedicated to improving the London community through voluntary service. In addition to our volunteer work, we also hold a full calendar of fundraising events, the signature of which is Boutique de Noel, an annual Christmas fete, which we hope your readers will be interested in attending.


Boutique de Noel, now in its 36th year, helps raise funds to support the work of the JLL. Boutique de Noel 2015 will be held on Wednesday, 2 December at Chelsea Old Town Hall and promises to be a festive evening of Christmas fun with live music and seasonal entertainment, canapés, unique gifts from some of London’s best vendors, exciting auction items, and more! More information about the event can be found on our website. 

    We would greatly appreciate it if you would share information about the event with your readers through your newsletter or email. We also welcome the opportunity to speak briefly with your readers at an upcoming meeting, if appropriate.

    We are happy to share more with you about this fun and festive event. Please contact us at the email above to hear more about Boutique de Noel 2015. We do hope that you will be able to join us.

    Best regards,


  7. Hi Elfa

    I’m really impressed by your blog. I own and run The Bed and Breakfast Club, marketing London B&B accommodation to travelers. What makes us different is we visit all of our B&Bs before our guests do to ensure there are no nasty surprises.

    My business is quite popular with those who are relocating to London and need a place to stay whilst waiting for a rental/purchase to complete. When you have a moment, maybe you would take a look at my website and let me know what you think.

    Many thanks
    Carol Ann Nicholls

  8. Our organisation holds a full calendar of fundraising events, the signature of which is our annual Holiday Season Fete, Boutique de Noel. I realise it’s still summer, but we wanted to get the word out early to readers, in the hope that they might be interested in attending.


Boutique de Noel, now in its 37th year, helps raise funds to support JLL’s Community Outreach Programmes. This year, the event will be held on Thursday, 8 December at Chelsea Old Town Hall. It promises to be a festive evening of Holiday Season fun, with live music and seasonal entertainment, canapés, unique gifts from some of London’s best vendors, exciting auction items, and more! More information can be found on our website.

    Would love to hear if you have any questions!

  9. Hi Elfa,

    I hope you are well? I wanted to get in touch with you to let you know I look after a brand called Math Rockx which is a new app that makes easy work of times tables. We know that learning times tables can be an uphill struggle not only for kids but parents too. If your little rock star needs a helping hand this ingenious app will help get them up to speed in no time. And best of all, they’ll have fun learning. It has already delivered impressive results for thousands of kids.

    We’d love to offer you the opportunity to trial the app for free and we’d also love for you to do two review posts on it. The first post will be your initial experience with the app once you’ve downloaded it and the second will be an update and reflection of your time using the app. Do let me know if this would be of interest to you. I’ve included a little video below for you to learn a bit more about it and how it works.

    Looking forward to hearing from you.

    Best Wishes,

  10. Good morning, Elfa,
    A fellow ex pat here, I was looking through London’s mummy network and found your gorgeous site. It seems (though I’m from the opposite end of the US – Boston) we took a very similar path in life and love! I love this city and will never return (especially after the other day, ahem).

    I’m an actor recently moved from NYC, currently doing my day job at Purple Dragon Family Club. But I need to get the word out about my coaching practice. I teach kids and adults. At the basic level – empowerment and confidence and at the other extreme – technique for auditioning and interviews.

    I hoped you might consider adding me to your discerning list of advertisers on your site and wondered how that could happen. I could offer lessons to you but I suspect you’ve not much need for empowerment! Certainly could offer some to Moozles though if she is in any way inclined! So – is there another way we might work on this? I will just point out quickly that I’m an excellent actor and director, amazing with kids, greatly passionate about sharing my experience and possess an excellent training background – Royal Academy and Guildhall.

    Please let me know your thoughts – I’d love to be included.

    Keith Warren
    Mob. 07920 646 440

  11. Hi Elfa,

    I represent a free website with free coloring pages for children and adults
    I visited your blog accidantly but I’m amazed by its content.
    I was wandering if you would be interested in any form of cooperation and helping each other to grow?
    Just please visit my website to know if you like it or not and what you think about such idea.

    Best regards,

  12. Hi Elfa,

    I hope you’re having a nice day.

    I am happy to share with you an innovative infographic resource that our team have devised to inform and help women, especially mothers, to avoid potential toxic, harmful chemicals in the shampoos and conditioners that they or their children might use.
    I think this infographic is a nice match for your audience and I would love to share it with your readers and to have it featured on your beautiful blog.
    Is this something you might consider? If yes, we will also pay an administrative fee worth $20 through PayPal.
    Please email me back if this is something that might interest you. is a dedicated online resource for women of all ages, passionate about beauty and fashion, who want to know how to style their hair in the comfort of their homes.

    Looking forward to hearing from you, Elfa.

    Janine Santos

  13. Hi,

    I hope this email finds you in good spirits. My name is Steve and I am reaching out to you today in hopes of placing a sponsored ad on your website

    I was recommended to your site while searching relevant sites for our current campaign, and I must say, your reputation exudes you. Your content was intriguing and packed full of valuable information. It is easy to see why you are such a respected member of the blogging community. I feel like you and our client, would make a perfect fit.

    Upon sharing your site with some of our clients, they were equally as eager about a possible partnership with you. We believe your readers would greatly benefit from what my client has to offer.

    If you are interested I would love to talk with you further so we can go over all the details and your requirements for sponsored ads. We would provide all content, but respect your professional input on all pieces. It would be ideal if I could find someone long-term to work with my client.

    I look forward to your reply!

    Steve Barker
    Content Marketing Executive

  14. Hi Elfa,
    Hope you are doing well. I’m Katie contacting you on behalf of Headley tyres. This email is about a paid collaboration.
    We would love it if you could write about the campaign – Are your car tyres safe enough for long routes. In which you can put emphasis on regular visits to a garage is compulsory in order to ensure safe drive and always ensure that your tyre pressures are maintained at the optimum levels. Also road conditions have adverse effect on car tyres and can wear them out if not maintained and checked on a regular basis.
    We would love to get your feedback on this campaign also we are open for more ideas from you, looking forward to hear from your end. Also, could you please let me know your fee requirements?


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